Understanding your local labour market

Overview 

Developing a strong understanding of the local labour market helps guide effective job search efforts. It not only highlights which skills are in demand and what training may be needed but also strengthens conversations with employers. Businesses value engagement from people and organisations who have taken the time to understand their operations before contacting them. For disability employment services, this knowledge also leads to stronger and more sustainable job matches. 

Key strategies for success 

When exploring local labour market conditions, consider: 

• Growing industries – These sectors may offer more opportunities for jobseekers and be more open to partnerships.
• Declining industries – These may present fewer long-term opportunities, and workers may need to re-skill to adapt to industry changes.
• High turnover sectors – These may regularly offer vacancies but may also require specific strategies to support job retention once hired.
• Pre-existing relationships - For disability employment services, identify which local employers your service already engages with. 

After identifying employers of interest, go deeper by:  

• Reviewing their website, values, news, and current vacancies
• Check LinkedIn for company updates, staff profiles, and mutual connections
• Finding the right contact: ideally, someone who influences hiring decisions.